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SMM What is Social Media Marketing (SMM)?

Social Media Marketing (SMM), Viral Marketing and Viral Advertising have emerged as one of the most powerful forms of online marketing and reputation management. Social technologies will continue to grow substantially in the future. Now more than four in five online adults in the US use social media at least once a month, and half participate in social networks like Facebook. While young people continue to move toward universal adoption of social applications, the most rapid growth occurred among consumers 35 and older. This means the time to build social media marketing applications is now. Interactive marketers should influence social network chatter, master social communication, and develop social assets even with older customers.

Social Media Marketing (SMM), Viral Marketing and Advertisement describe a strategy that encourages individuals to pass on a quality marketing message to others, creating a self-replicating process in the message's exposure and influence.

Social media marketing involves a process of creating a community online or gaining increased awareness of your brand or product in existing online communities. It combines the objectives of Internet Marketing with social networking sites such as Facebook, Flickr, Twitter, LinkedIn, and Digg


SEO?SMOSocial Media Optimization (SMO), if you haven't heard already, is a term that was recently coined by internet professionals which refers to the process of ensuring that a website is easy to link to by utilizing the different social media sources including but not limited to, blogs, bookmarking websites and media sharing websites. There are a lot of similarities and differences between SEO & SMO. Because of this, and the idea that one cannot take over the role for the other, it is important to know when and why to use each optimization technique.

Some of the similarities are:

Linkability If people don't have a good reason to link to you then they probably don't have a good "real" reason to visit your website either. Be careful though, linkability and linkbait are not the same thing. Some of the keys to linkability are: content, design and usability.

Good content This almost does not need an individual category because part of linkability is the good content. But, the point needs to be stressed; you can have good content that does things besides giving people a good reason to link.

Pull marketing Both SEO and SMO are way to attract people to a website without pushing a message on them, but instead showing them what value your website can bring to them. Some of the differences are:

  • Channels – This is obvious but needs to be mentioned, SEO is about search engines, primarily the big 3, Google, Yahoo, and Microsoft (GYM). SMO is about the “new” social media sources that have crept up, including blogs, bookmarking websites, media sharing websites etc…
  • Target Audience – Often times, the people checking their new messages on MySpace are looking for something different than they guy shopping for a new TV.
  • Goals – With SMO you might be looking to build community while with SEO you might be looking to sell something. Both SEO and SMO can also share the same goals.
  • Participation – With SMO you should actively participate in the same activities that your audience does, with SEO there is not as much participation.

Web 2.0 Design

Web 2.0 describes the new generation of web design and development. It's relevance and legitimacy has come to be a definitive term, encapsulating some of the most exciting trends in web.

Mash-ups, social networking, blogging, media sharing, niche and corporate virtual communities, and the concept of the Web as a platform. On the design front, Web 2.0 provides a new wave of design trends we are happy to assist you with.

Our creative web 2.0 designs create brand awareness, generate leads, engage your existing clients, and give you a professional online presence.

ORM (Online reputation management ) online PR

Online reputation management (or monitoring) is the practice of monitoring a reputation on the internet with a view to controlling perception of that reputation.

Online Reputation Management (ORM) is the act of monitoring, addressing or mitigating SERPs (search engine result pages) or mentions in online media and Web sphere content. The term arose from a recognition of the importance that influencing how someone or something is perceived based on an internet search could have to a business. As the amount of user-generated content on the internet grew, it began to affect internet search results more meaningfully, and the desire to change those results naturally followed.

Common techniques include online PR activity through new content creation, involvement in social web sphere (through forums, blogs, social networking), promotion of existing positive content and building social profiles. More difficult, but nonetheless relevant techniques can include formal take-down requests to try and have negative content removed where possible.

The goal of all this is good public relations, as it can translate into increased sales, personal career advancement, or just general social acceptability.
Being mentioned in social media can be a threat if there is criticism, but can also generate benefits if such criticisms are reversed. The material monitored can include both professional journalism and user-created content.


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