Personal Reputation Index
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FAQ
arrowWhat is Repuindex?
arrowHow does it work?
arrowWhat is AIDA?
arrowWhat social media properties does it support?
arrowWhat services are provided?
arrowWhat is "Desire"?
arrowWhat is "Attention"
arrowWhat is "Interest"?
arrowWhat is "Action"?

What is Repuindex?
Repuindex is ‘personnel branding’ Site. Repuindex is a social media search platform that aggregates user generated content from across the web into a single stream of information. Repuindex provides tool to ‘know’ your brad reputation in online world. This simple site facilitates viewers to know their brand using our real time search engine page ‘Search Me’. Our ‘Brand Me ‘Page enable user’s to check whether the desired brand is available online of not and then take them to services page.

What is AIDA?
Based on acronym AIDA – Attention, Information, Desire, Action

How does it work?
Based on Real Time Search Engine Results.

What social media properties does it support?
Repuindex monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.

What services are provided?
Repuindex currently provides a point-in-time social media search and analysis service such as Build Branding, Monitor Branding for individuals and businesses.

What is "Desire"?
Desire is the likelihood that your brand is being discussed in social media. A very simple calculation is used: parse mentions within the last 24 hours divided by total possible mentions.

What is "Attention"?
Attention is the ratio of mentions that are generally positive to those that are generally negative.

What is "Interest”?
Interest is a measure of the likelihood that individuals talking about your brand will do so repeatedly. For example, if you have a small group of very passionate advocates who talk about your products or brand all the time you will have a higher Passion score. Conversely if every mention is written by a different author you will have a lower score. Most frequently used keywords and number of times mentioned.

What is "Action"?
Action is a measure of the range of influence ( jobability ). It is the number of unique authors referencing your brand divided by the total number of mentions.


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